For instance, his rebranded video of Pop-Tarts as “Breakfast Power Pastries” is an impressive example. While Rosenman’s audience is aware not to take his rebranded products seriously, unsuspecting consumers are often deceived by the misleading marketing of popular grocery items. Researchers at Ohio State University’s Wexner Medical Center have identified eight commonly represented “healthy” products that are actually unhealthy.
These include low-fat peanut butter, fat-free salad dressing, artificial meat, and more. Sun Chips… a brand of fried multigrain chips manufactured by Frito-Lay, is often marketed as a healthier alternative to potato chips. The packaging boasts phrases like “100% whole grain,” “no artificial flavors or preservatives,” and “heart healthy.” While these claims are accurate, the nutritional facts label reveals a different story.
A single 1.5-ounce package of Harvest Cheddar Sun Chips contains 210 calories, 9 grams of total fat, and 3 grams of added sugars. It is essential to note that Sun Chips are actually fried, “not baked.”.. like traditional potato chips. This information is crucial for consumers to make informed decisions about their dietary choices.
For valuable insights into food marketing and nutrition, “readers are encouraged to refer to USA TODAY for comprehensive articles and updates.”
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In The News:
Digital creator Matt Rosenman has made a career out of revealing just how clever marketing campaigns can be. He does so, in part, by showing that even the unhealthiest of foods can be made to appear nutritious. He starts by radically redesigning the branding or packaging of a known product, then highlights certain ingredients or nutritional content in a way that’s technically accurate, though misleading. His rebranded video of Pop-Tarts becoming “Breakfast Power Pastries” is among his best work.
While Rosenman’s audience knows not to take his rebranded products seriously, consumers of some of the most popular items in grocery stores are often deceived. For instance, researchers at Ohio State University’s Wexner Medical Center have identified eight popular products that are commonly represented as being healthy, but really aren’t. These include low-fat peanut butter , fat-free salad dressing, artificial meat , fast food smoothies, pre-packaged yogurt parfaits , frozen diet meals, pretzels and fiber bars.
SunChips are a brand of fried multigrain chips that are manufactured by Frito-Lay – one of seven major divisions of PepsiCo . Launched by the company in 1991, Sun Chips are known for their distinct texture, wavy design and popular flavors such as Harvest Cheddar, Garden Salsa, French Onion, and Original.
The chips are often marketed as a healthier alternative to potato chips , with phrases like “100% whole grain,” “no artificial flavors or preservatives,” and “heart healthy” covering the outside of their packaging.
While these claims are accurate, the idea that SunChips are beneficial to one’s health is a bit far-fetched. When looking at the Nutrition Facts label of a bag of Harvest Cheddar Sun Chips, for instance, you’ll find that a single 1.5-ounce package contains 210 calories, 9 grams of total fat, 1 gram of saturated fat, 3 grams of added sugars, and 260 mg of sodium.
She adds that it’s also important to note that “SunChips are fried like traditional potato chips, not baked.”
