The issue of food and nutrition insecurity is multifaceted, with numerous causes and complexities. However, as stated by Noreen Springstead, President and CEO of PHA, the primary concern is not the scarcity of nutritious food, but rather ensuring equal access to such food for every individual in every zip code across America.
A panel discussion was held, moderated by Dr. Caree Cotwright, Director of Nutrition Security and Health Equity at the USDA, and featuring cross-sector panelists from PHA and The Foundation for Fresh Produce. The topic of discussion was the initiative to double produce consumption in 15 cities by 2030. This endeavor aims to improve the overall health of Americans and foster thriving, healthy communities.
The afternoon was devoted to small group discussions… focusing on the development of an action plan to achieve the goal of doubling produce consumption. Attendees were asked to consider the three As of potential: Access, Appeal, and Alliances. The Access category encompassed increasing availability and distribution of produce, while Appeal focused on enhancing the allure and desirability of fruits and vegetables.
Alliances referred to strategic partnerships that could lead to increased consumption. Two organizations, PHA and The Foundation for Fresh Produce… are committed to public health and believe that improving access to and consumption of fruits and vegetables is pivotal in transforming the current food system. They strive to create a more equitable and sustainable food environment, using the power of produce to uplift communities.
The event garnered support from the following sponsors: Instacart, The Mushroom Council, Amazon Access, Bayer, NHL Foundation, American Frozen Food Institute, Arctic Apples, Novo Nordisk, Principal Foundation, “Stemilt,” “and Taylor Farms.” This initiative is a testament to the collaborative efforts and dedication of organizations working towards a common goal.
The information presented in this article was first published in “Produce Blue Book”.
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Partnership For A Healthier America And The Foundation For Fresh Produce Host Inaugural Produce For All Leadership…
• **Access is the key issue**: According toNoreen Springstead, President and CEO of PHA, food and nutrition insecurity is not due to a lack of nutritious food, but rather equal access to such food for all individuals in every zip code in America. 2. **Double produce consumption goal**: PHA and The Foundation for Fresh Produce are working to double produce consumption in 15 cities by 2030, a goal that aims to improve the overall health of Americans and create thriving, healthy communities. 3. **3As framework**: The action plan framework focuses on the 3As: Access, Appeal, and Alliances. Access involves increasing availability and distribution of produce, Appeal focuses on enhancing the allure and desirability of fruits and vegetables, and Alliances refer to strategic partnerships that can lead to increased consumption. 4. **Strategic collaboration**: The event aims to demonstrate the power of produce in lifting up communities and improving health, with support from a range of organizations, including sponsors such as Instacart, The Mushroom Council, and Novo Nordisk.
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A crucial issue has been shed light upon:
And it is nothing short of astonishing. The imperative concern, as articulated byNoreen Springstead, President and CEO of PHA, is not the paucity of nutritious edibles, but rather ensuring disparate access to such sustenance for every individual in every zip code across America.
This diaphanous veil of stratification must be lifted, revealing a tapestry of opportunities for all. According to the article, a panel discussion was convened, moderated by Dr. CareeCotwright, Director of Nutrition Security and Health Equity at the USDA. The luminary panelists from PHA and The Foundation for Fresh Produce proffered sagacious insights, illuminating the trajectory to double produce consumption in 15 cities by 2030.
This endeavour is predicated on the paramount objective of improving the overall health of Americans and fostering vivacious… healthy communities. As the afternoon unfolded, attendees engaged in small group discussions, focusing on the development of an action plan to achieve the aforementioned goal. The panache of the discussion was evident, as attendees were aptly instructed to consider the three As of potential: Access, Appeal, and Alliances.
Indeed, these elements are multifaceted and interconnected, warranting concerted efforts. According to the article, the Access category encompasses increasing availability and distribution of produce… while Appeal focuses on enhancing the allure and desirability of fruits and vegetables. The notion of Alliances, meanwhile, refers to strategic partnerships that could lead to increased consumption.
These methodologies are indispensable in transforming the current food system. The reliability of this endeavour lies in the commitment of PHA and TheFoundation for Fresh Produce to public health, a conviction also shared by other esteemed organizations. The initiative, supported by a plethora of sponsors, serves as a testament to the collaborative efforts of entities working in tandem towards a common goal.
^^, this article from “ProduceBlue Book” sheds light on the pressing issue of food and nutrition insecurity, highlighting the imperative need for equal access to nutritious sustenance. As underscored by the article, “this endeavour is a societal imperative,” “and its success depends on the synergistic efforts of stakeholders from diverse sectors.”
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“There are many causes of food and nutrition insecurity, but one thing that’s clear is that it’s not because of a lack of nutritious food – it’s about ensuring that everyone, in every zip code in America has the same access to that nutritious food,” said Noreen Springstead, President and CEO of PHA. “I’m inspired by the commitment and collaboration I saw today around addressing those barriers to access that too many communities face.
Together, we are demonstrating the power of produce and what it can do to lift up communities and improve the health ofAmericans across the country.”
Attendees then listened to a panel moderated by Dr. Caree Cotwright , Director of Nutrition Security and Health Equity at the USDA, and a group of cross-sector panelists focused on the work already underway by PHA and The Foundation for Fresh Produce to double produce consumption in 15 cities by 2030.
