Shawn Johnson East, the Olympic gymnast and mother of three, has shared her parenting essentials, reflecting her evolved approach to parenting. Initially, she identified as a “Type A mom,” but with experience, she has become more flexible (www. forbes. com → sites → forbes-personal-shopper → 2025 → 12 → 23 → shawn-johnson-east-parenting-essentials → ). Johnson East now describes her parenting style as allowing her children to be “like free-range chickens,” embracing their natural energy and curiosity.
She values products that promote comfort, safety, and practicality. For instance, she appreciates the Newton mattress for its breathability and washability, which provides her with peace of mind while ensuring her children’s comfort (www. forbes. com → sites → forbes-personal-shopper → 2025 → 12 → 23 → shawn-johnson-east-parenting-essentials → ). However, she also emphasizes the importance of adhering to safe sleep practices, such as placing babies on their backs in empty cribs.
Johnson East also recommends the Artipoppe carrier for its comfort and style, making babywearing effortless and fashionable. She praises Kyte Baby’s bamboo fabric for its softness, coziness, and breathability, which is ← →

The world of parenting and childcare products is a multibillion-dollar industry, with a vast array of goods designed to make — easier for parents and caregivers. From strollers and car seats to baby monitors and nursery furniture, the options can be overwhelming. According to a report by ResearchAndMarkets. com, the global baby care products market is projected to reach $13. 4 billion by 2025, growing at a CAGR of 5. 5% during the forecast period (www. researchandmarkets. com → reports → 4987761 → global-baby-care-products-market-2020-2025). This growth is driven in part by increasing demand for premium and innovative products that cater to the diverse needs of modern parents.
One area that has seen significant innovation recently is baby sleep technology.
Companies like Halo and Fisher-Price have developed products that aim to improve the quality of sleep for both babies and parents. For example, Halo’s Smart Swaddle is a wearable blanket that tracks a baby’s sleep patterns and provides personalized recommendations for improvement.
Similarly, Fisher-Price’s Smart Baby Monitor uses AI-powered technology to track a baby’s sleep, feeding, and diaper-changing habits, providing parents with valuable insights into their child’s behavior.
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Johnson East started her parenting journey as a self-proclaimed Type A mom, but now that she has three kids, she finds that she’s much more flexible…
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