Fixes 4 You

The iconic monthly fee will now cost $15, taking effect for new members beginning in the summer of 2023. The slight price increase marks a significant shift for Planet Fitness, one of the few gym chains to remain steadfast amidst the surge in membership fees during the pandemic.

The $10 price was previously considered a steal, attracting people who were hesitant to commit to joining a gym, intimidated by high-end facilities, or priced-out of pricier clubs. Analysts believe this price hike is a strategic move, considering the current economic climate and competitive pressure from other gyms.

With inflation remaining a concern… maintaining affordability for new and existing customers becomes crucial. “Planet Fitness is playing smart,” says Sharon Zackfia from William Blair. “This is an odd time for a significant price increase on their iconic membership, given the economic headwinds impacting consumers.” This move may also be seen as a test run for potentially introducing higher prices for the Black Club, a more comprehensive membership package with exclusive perks and services.

While the new price may spark debate, “it generates more revenue for Planet Fitness,” allowing them to invest in new facilities or technology while potentially retaining existing members who may find the increase manageable. Ultimately… the impact of this price hike ⁘⁘⁘ to be seen. Whether it successfully attracts new members or simply reflects cost-cutting measures, “it will be interesting to observe how Planet Fitness navigates this new pricing landscape.”