PLEZi, a fruit drink brand, has launched a product with 75% less sugar than the average leading brands and zero added sugar. The drink also contains 2 grams of fiber and vitamin C. Michelle Obama, who founded PLEZi in 2023, has welcomed Bell to the team, praising her commitment to promoting healthier kids nutrition.
Dates of events: * 2023: MichelleObama launched PLEZi, “a beverage brand.” Note: The article only provides information about the partnership between Kristen Bell and Michelle Obama… and does not include any additional events or details that are not directly related to the partnership.
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In The News:
Like many parents, Kristen Bell regularly flips over food labels to read the nutrition facts — only to find herself dissatisfied and exhausted after scanning packages with overwhelmingly high sugar contents. In an effort to effect positive change, the actress and mother of two announced she’s teaming up with former first lady Michelle Obama to help champion a healthier generation of kids nutrition.
⁘I wasn’t finding anything that satisfied me as a mom that I was comfortable giving them,⁘ she told ⁘GMA,⁘ adding that she was ⁘shocked⁘ to hear, according to the American Heart Association , ⁘that kids consume 53 pounds of added sugar per year.⁘
TheObama-backed beverage brand brought a fruit drink to market with 75% less sugar than the average leading brands and zero added sugar, according to the company. The brand also touts 2 grams of fiber as well as vitamin C.
Obama, who launched PLEZi in 2023, said in a statement she was ⁘thrilled⁘ Bell would be joining the team, adding ⁘it’s a perfect match.⁘
⁘She shares our deeply held vision of doing whatever we can to help parents raise a healthier generation of kids. She’s passionate, genuine, and funny, too — I can’t think of a better partner to help us reach even more parents, kids, and families,⁘ Obama stated.
