I see the blood of the market moving in these metrics of the now. The old way was a counting of seeds in the darkness of the granary where managers tallied word counts and pennies per syllable without ever feeling the heat of the sun on the field. Last Tuesday the report from Nitro Translate broke through the weight of boredom.
Word counts are ghosts. I noticed that the ledger has finally caught up to the heartbeat of the consumer who breathes and buys in a tongue that is not the speech of the boardroom.
While I recognize that numbers can be cold like stones of a creek in winter I think these signs are a way to find the heat in the marrow of a market.
Efficiency is a lie. I watched the data streams from last week and saw how the act of a man in Berlin clicking a link because the phrasing matched the rhythm of the soul changed the very nature of the ledger of the company. But the spreadsheet is no longer a cage for the spirit of the message. It is a thermometer.
In my book a company that ignores the flow of search traffic in a province is a company that prefers to stumble through a thicket in the dark.
The data proves the presence of life. And when a person in a city of the distance finds a product because the words on the screen speak to the hunger of the gut then the translation has succeeded in a way that a tally of pages never could.
The emptiness of a drum. I’m leaning towards the belief that growth and engagement and revenue are the only marks of truth for a word well-spent. The machine hums. When the content is adapted to the soil of a market it becomes a beacon for search engines and a friend to the buyer of the province. I saw how companies are now watching the way a person behaves instead of just watching the clock.
It is a movement toward the world of flesh and desire.
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