The brand refresh is anchored by the new brand tagline “Cups of Joy” and features an updated purpose, logo, menu choices, packaging, and store designs. Chatime’s revised purpose, “To celebrate a different world, together,” reinforces the brand’s commitment to fostering inclusivity, creativity… and a sense of global community among customers.
The revamped menu boasts a range of new offerings, including ice creams, coffees, smoothies, juices, and other innovative beverages. According to Henry Wang, chairman of Chatime, the brand’s goal is to provide a reason for people to come together and celebrate ___’s moments, big and small. “This brand refresh is designed to engage new customers and long-time fans on an emotional level, forging deeper connections and delivering fun and flavourful experiences that our customers crave,” stated Teresa Wang, co-founder of Chatime.
“We aim to create an inclusive customer experience in every cup… embracing our customers’ choices and fostering an atmosphere of community where they can express themselves freely, boldly, and confidently.” The brand’s revitalized focus is designed to resonate with Gen Z consumers, who are increasingly seeking opportunities to create and celebrate in their daily ___s.
With its updated brand identity, “Chatime is poised to capitalize on the growing demand for its products in key markets.” Marketing-Interactive was the source of these details, “providing insight into Chatime’s comprehensive brand refresh.”
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In The News:
Bubble tea brandChatime has unveiled a brand refresh aimed at capturing the vibrant, youthful spirit of the company and to appeal to gen Zs around the world who are seeking opportunities to create and celebrate in their everyday lives.
The brand refresh also aims to solidifyChatime’s strong brand relevance and permanence across international markets and capitalise on the increasing demand for its products in key markets such as Indonesia, the Philippines, Australia, Canada, the UK, Ireland, UAE and Mauritius. The bubble tea brand also recently expanded into India and Thailand.
The brand refresh is anchored on its new brand tagline “Cups of Joy” and features an updated purpose, logo, menu choices, packaging and store designs.
The brand’s updated purpose, “To celebrate a different world, together,” as well as its values and beliefs, emphasisedChatime’s commitment to fostering inclusivity, creativity, and a sense of a global connected community for customers.
Meanwhile, its menu has been expanded to include a selection of ice creams, coffees, smoothies, juices and other inventive beverages.
“In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them,” saidHenry Wang, chairman of Chatime.
All of elements of the brand refresh are designed to engage new customers and long-time fans on an emotional level, according toChatime in a statement. It will also forge deeper connections and deliver fun and flavourful experiences that its customers crave.
“Chatime’s new brand reinforces that we are committed to delivering an inclusive customer experience in every cup. We embrace our customers’ choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently,” said Teresa Wang, co-founder of Chatime.
