New Year, new you, and in 2024, that means new training and health optimization strategies. Experts predict that the no- and low-alcohol trend will continue, with non-drinkers opting for zero-proof spirits delivering a better-for-you buzz. Nootropics and adaptogens will also be popular, with US drinks brand Three Spirit recently landing in the UK.

In addition, there will be a growing desire for alcohol alternatives that deliver feelings of emotional and social openness. DIY testing brands like Legacy will enter the conversation, as sperm counts worldwide halve over the past 50 years.

Endurance sports are also expected to increase in popularity, with record-breaking athletes like Tom Evans and Kílian Jornet leading the revolution. New events like British Triathlon’s Swim Bike Run will make the sport more accessible, and fitness influencers like Leon Bustin will help everyday athletes prepare for the challenge.

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In The News:

ACSM to Reveal Top Fitness Trends for 2024

Annual global survey, regional comparison report predicts what you’ll see in fitness next year

WHAT: Since 2006, the ACSM Worldwide Fitness Trends Survey has annually sought responses from around the world and around the health and fitness industry to determine where key fitness trends are heading — of particular use for informing critical business decisions and professional …

Newswise | Leading Source of Research News

Use Expert Pitch instead to provide experts on breaking news events without a full-length news release.

Notify reporters of upcoming and recent studies with a Research Alert. Shorter and quicker than a traditional press release.

Gives communicators and experts the opportunity to rate claims made in the news and social media as true or false.

Source: See here

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I’m Nalini

As a life coach, pharmacist, and clinical mental health counseling student, I’m passionate about helping individuals transform their lives, overcome challenges, and achieve their goals. Whether you’re seeking clarity, motivation, or personal growth, you’re in the right place.

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