In addition, there will be a growing desire for alcohol alternatives that deliver feelings of emotional and social openness. DIY testing brands like Legacy will enter the conversation, as sperm counts worldwide halve over the past 50 years.
Endurance sports are also expected to increase in popularity, with record-breaking athletes like Tom Evans and Kílian Jornet leading the revolution. New events like British Triathlon’s Swim Bike Run will make the sport more accessible, and fitness influencers like Leon Bustin will help everyday athletes prepare for the challenge.
In The News:
‘ACSM to Reveal Top Fitness Trends for 2024
Annual global survey, regional comparison report predicts what you’ll see in fitness next year
WHAT: Since 2006, the ACSM Worldwide Fitness Trends Survey has annually sought responses from around the world and around the health and fitness industry to determine where key fitness trends are heading — of particular use for informing critical business decisions and professional …
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